How to Leverage Micro-Communities

Bean In Water Marketing Services Blog Get Started How to Leverage Micro-Communities on Social Media In the vast ocean of social media, brands often aim to cast the widest net possible. However, in recent years, the tide has shifted. Micro-communities—small, tightly-knit groups of like-minded individuals—have emerged as the hidden gems of online engagement. By focusing […]

How to Nail Authentic Influencer Marketing in 2025

Bean In Water Marketing Services Blog Get Started How to Nail Authentic Influencer Marketing in 2025: Balancing Authenticity with ROI Influencer marketing has evolved from a buzzword to a cornerstone of many brands’ strategies. But in 2025, the game has changed yet again. Consumers are more discerning than ever, platforms are prioritizing authenticity, and brands […]